As we bid farewell to 2024 and prepare to welcome 2025, we reflect on a year filled with meaningful connections, memorable journeys, and the continued pursuit of our mission: connecting the rustic soul of Japan to the world.
This year, as Japan saw record-breaking numbers of inbound tourists, we observed the challenges of over-tourism in urban hotspots. The crowds may be flocking to cities, but the services and experiences once synonymous with Japan’s hospitality are at risk of decline. On the other side, rural areas—where traditions thrive, and authentic connections flourish—still hold untapped potential but face unique challenges such as access, infrastructure, and visibility.
At ThoughINAKA, we remain committed to bridging these gaps. Every itinerary we create is tailored to individual needs, offering not just trips but transformative experiences rooted in Japan’s rural heartlands. From knife-making workshops with master craftsmen to sharing meals with local communities, our goal is to bring you closer to the soul of Japan, one story at a time.
We owe immense gratitude to our local guides—our storytellers—whose passion brings every journey to life, and to the artisans, chefs, and community members who welcome travelers with open arms. Your enthusiasm and dedication inspire us every day.
To our travelers: thank you for your willingness to step off the beaten path, for driving those extra miles to meet us, and for embracing the true essence of rural Japan. Your curiosity and appreciation fuel our mission and give meaning to our work.
As we step into 2025, we are excited to introduce new offerings—curated retreats, bespoke itineraries, and regenerative tourism experiences—crafted for those seeking peace, authenticity, and deeper connections. Together, let’s continue exploring Japan’s hidden treasures and creating unforgettable memories.
Here’s to another year of meaningful journeys and shared stories.
Warm regards,
Team ThoughINAKA
